Joe Martin and his team don't simply treat resto-modding old motorcycles and classic cars as a reality TV show; it's an embodiment of their lifestyle.
If you're a passionate automotive enthusiast who appreciates classic cars, and you haven't explored the MotorTrend series called Iron Resurrection, you're undoubtedly missing out. While there are numerous shows centered around garages and their team reviving aged and worn-out classic cars, only a few feature a captivating husband-and-wife duo as co-hosts. What sets Iron Resurrection apart is its genuine focus on crafting high-quality vehicles, devoid of excessive on-screen drama.
Unlike the flashy and superficial presentations seen in MTV's Pimp My Ride, where aesthetics trumped functionality and resulted in cars falling apart soon after their owners drove them home, Iron Resurrection takes a different approach. Instead of equipping cars with trivial features like a cotton candy machine in the trunk, plasma screens in the bumpers, or a rooftop UFO landing pad, Iron Resurrection delivers substance. The show prioritizes the genuine restoration and enhancement of vehicles, making it a true haven for car enthusiasts.
The Power Couple Behind The Show
Iron Resurrection revolves around the daily activities at Martin Bros Customs, a renowned car shop located in the Texas Hill Country. Even prior to the show's inception, the shop had already established a reputation for its exceptional craftsmanship. While the name Martin Bros may suggest a collaboration between Jason and Joe, the true dynamic power couple at the core of the shop is Joe Martin and his wife, Amanda.
Joe's admiration for Boyd Coddington's work developed during his formative years, although Coddington's creations were beyond Joe's financial means. This inspired Joe to venture into creating his own automotive masterpieces, drawing on skills acquired from neighbors and self-taught expertise. However, Joe's admiration extends beyond Coddington alone; he is also an enthusiast of Wayne Carini, the host of Chasing Classic Cars.
Joe's journey began when he participated in the Biker Build-Off on Discovery Channel, which propelled him to open his own motorcycle shop. Initially focused solely on cars, Joe's victory on the Discovery show prompted him to cater to the rising demand for motorcycle customization in the 1990s. However, a subsequent market downturn led to the closure of his motorcycle shop. Yet, Joe eventually returned to his original passion—restoring and rejuvenating classic and vintage cars.
But how did Martin transition into a reality TV star and secure his own show? The answer is rather straightforward. Joe Martin's triumph on the Biker Build-Off caught the attention of producers, who were impressed by his skills and presence. They approached him to develop original content for the Velocity Channel, which later transformed into the MotorTrend Network. The Martin Bros, with the guidance of Jason Martin as one of the show's producers, created a compelling teaser reel that resonated with the network. Thus, Iron Resurrection was born, initially signing a five-year contract.
In the context of the show, Joe Martin and his close friend Jayson "Shag" Arrington primarily handle the hands-on work on the cars, accompanied by the rest of their team. Jason Martin takes charge of behind-the-scenes responsibilities. Meanwhile, Joe's wife, Amanda Martin, brings her financial expertise from her banking background to the table. Her extensive knowledge of local barns and car sheds allows her to acquire vehicles at affordable prices, proving invaluable to the show's operations.
Starring on television has brought about significant changes in the couple's lives. They now find themselves being approached by fans at airports and various car shows. Joe humbly acknowledges that he and his wife are regular people who were fortunate enough to have this opportunity. It feels somewhat surreal to them when fans approach them, seeking autographs and expressing admiration.
Things Makes Iron Resurrection Different!
The Martins firmly reject the idea of manufacturing drama. Like any car shop or workplace, there exists a strong camaraderie among the cast, evident in the playful banter and pranks they engage in. However, tension, excessive use of profanity, and forceful behavior are notably absent within the crew. The reason for this is simple: Joe Martin recognizes that they are not actors, and attempting to fabricate drama for the sake of viewership is better suited for seasoned professionals.
The second notable distinction lies in the approach to the cars featured on the show. Unlike previous programs such as Vegas Hot Rods that emphasized over-the-top modifications, Iron Resurrection takes a different path. The focus is on painstakingly reviving old and nearly forgotten vehicles using genuine and contemporary parts, breathing new life into them from the inside out. Rather than indulging in flashy enhancements, the cars created on Iron Resurrection are a source of pride. They are built to endure and offer their owners many years of reliable performance.
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