When the highly anticipated adaptation of Colleen Hoover’s bestselling novel It Ends With Us was announced, fans were thrilled. With stars like Justin Baldoni and Blake Lively attached, and the film’s growing popularity on BookTok, it seemed destined to be a box office hit. However, recent rumors suggest that the production may be facing some turbulence behind the scenes.
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The Rumors: Is There Trouble on Set?
The whispers of on-set drama began when eagle-eyed fans noticed something strange: Justin Baldoni, the film’s leading man and director, appeared to be absent from much of the promotional material. Even more telling, several of his co-stars, as well as Hoover herself, reportedly don’t follow him on Instagram. In the age of social media, this can signal anything from a minor disagreement to a full-blown fallout.
Speculation quickly grew, with theories ranging from personal conflicts to creative clashes. Some fans suggest that there may have been a rift between Baldoni and his co-star, Blake Lively, who also serves as a producer on the film alongside her husband, Ryan Reynolds. According to sources, the tension may have escalated during the post-production phase, with reports of two different cuts of the movie causing friction between the two.
Justin Baldoni Brings in the Big Guns
Amidst these swirling rumors, Justin Baldoni has made a move that’s raised even more eyebrows: he’s hired Melissa Nathan, a crisis PR manager with a reputation for handling high-profile cases. Nathan is best known for her work with Johnny Depp during his highly publicized trial against Amber Heard. Her involvement signals that there could be more to this story than meets the eye.
The decision to bring Nathan on board suggests that Baldoni is gearing up for potential fallout or at least preparing to manage the narrative as speculation continues to grow. It’s not uncommon for celebrities to hire crisis PR managers during difficult times, but Nathan’s high-profile background hints that Baldoni may be dealing with something serious.
Source: Sony and Wayfarer
What’s Really Going On?
So, what could be causing this alleged rift? Some sources claim that the tension between Baldoni and Lively stems from creative differences. As both director and leading actor, Baldoni had a significant influence on the film’s direction, but Lively’s role as a producer gave her a considerable say as well. Reports suggest that the two may have disagreed on the film’s final cut, leading to the current tension.
However, the hiring of a crisis PR manager has led fans to speculate that the issue may go beyond just creative differences. Could there be something more personal at play? Or perhaps a disagreement over the film’s marketing strategy? While nothing has been confirmed, the intrigue surrounding the film’s production continues to grow.
What’s Next for It Ends With Us?
Despite the rumors, fans are still eagerly awaiting the film’s release. The movie has the potential to be a major success, given its built-in fanbase from the book and the star power of its cast. However, with the added layer of behind-the-scenes drama, the anticipation has taken on a different tone.
For now, both Justin Baldoni and Blake Lively have remained tight-lipped about the alleged tension. Whether these rumors will have any impact on the film’s release or reception remains to be seen. But one thing is certain: all eyes will be on It Ends With Us when it finally hits theaters.
As the situation continues to unfold, fans and industry insiders alike are watching closely to see how this real-life drama will play out — and whether it will affect the film that has so many people talking.
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